Craig HeadshotName
Craig Sproull

I was born in the eastern Bay of Plenty town of Kawerau. I lived there for 17 years. That town has a special place in my heart, and I’m still close friends with many of the people I grew up with.

What gets me out of bed in the morning?
As a business owner, the sheer terrifying fact that I am an owner, responsible for my own fate gets me out of bed in the morning…And keeps me awake at night!

One word

My goals in life are?
To help my daughter and son succeed in the career path they have chosen.

To run a good business, appreciated equally by staff, customers, owners and business partners.

For my family to make every day, a great day.

Personal Accomplishments
Being married for 26 years, having two adult offspring that still talk to me, running a successful business for 21 years.

My Career Journey
1. Justice Department – Courts, Tauranga and Whangarei.
This was my first employment upon leaving school. I stumbled upon the job whilst playing squash with the Deputy Registrar of Tauranga Court. I had a great four or five years in the Tauranga Court, learning a lot, and meeting good people along the way. I transferred to the Whangarei Court, on promotion, in 1983.

2. Baycorp – Manager Whangarei, Christchurch and Wellington, 1986 – 1995
In the mid-1980’s Debt Collection company, Baycorp, were opening branches throughout the North Island. At the time they were approaching senior Court staff for managerial positions, as Court staff were familiar with Civil Court procedures. When they decided to open in Whangarei, a couple guys more senior than me turned the job down. When I was asked, I said yes! The money was good, the position included a car and it was time for a change! This is where I started to learn the discipline of working independently, and how to manage staff (though they mostly managed me!) Not long into my time with Baycorp, I was asked to manage their new branch in Christchurch. I was anxious about such a big move, as my wife and I had a new born son, but we eventually decided to say yes, and South we went.

In the early 1990’s a position became available in Baycorp’s office in Wellington. After a number of happy years in the South Island, it felt like time to move back north while our children were still young. I put my hand up for the Wellington job, and got it.

3. Pioneer Finance Limited. Wellington, 1995 – Present day
Playing tennis with a regular four, one of the men with an extensive finance background, started talking to me about starting a finance company. He’d mention it from time to time, over the next 12 or so months. Eventually, prior to my 10th year with Baycorp, I decided to say yes. Pioneer Finance was born.

What is important for a customer to know when dealing with Pioneer Finance?  
At Pioneer Finance first and foremost we want to help YOU our customer and friend. More importantly, we want YOU to be a satisfied customer. So if there is anything you are concerned, unsure of or unhappy with, please tell us.